Kyalami F1 Experiences
During the second half of 2024, I worked in Johannesburg developing F1-related experiences and media platforms in collaboration with South Africa’s leading Formula One commentator…
United Nations Global Family Day
This project required balancing universal visual communication with cultural sensitivity, as the materials were distributed internationally and used by governments, NGOs, and community organizations. I…
Stockholm Concert Hall
The Stockholm Concert Hall (Konserthuset Stockholm) is one of Sweden’s foremost venues for classical music. Located in the heart of the city, it serves as…
SEB Goodlife
The design work included typography, color systems, layout, and interactive components that clarified complex financial services. I developed a user-centered approach that combined exclusivity with…
Ericsson LME
During this period, I worked on several of Ericsson’s global community platforms, including Ericsson Zopps, Ericsson Career, and Ericsson InSide. My responsibilities included art direction,…
super.human.io
Superhuman.io is an objective measurement and habit-tracking app designed to optimize human potential across cognitive, physical, psychological, and psychosomatic dimensions. The platform provides users with…
10 Steps to Conquering the World
1 0 S T E P S T O C O N Q U E R I N G T H E W O R…
La Sprezzatura: The Renaissance Game of Self-Development
La Sprezzatura is a global digital publishing initiative that blends Renaissance principles of mastery with modern tools for personal development. As Art Director and Editor,…
BTCX Bitcoin Forex
BTCX was one of Sweden’s pioneers in cryptocurrency trading, enabling transactions with Bitcoin and other digital currencies. As Art Director, I was responsible for the…
Flow Academy
In 2023, together with performance psychologist Niclas Janelöv, I developed Flow — Choose Your Emotion, a comprehensive training system based on research on flow states…
IRS: International Resource Services
International Resource Services (IRS) supports decision-makers by providing strategic information, contextual insight, and timely resources in an increasingly complex world. In today’s landscape—where intelligence, timing,…
REALISTIC (Rebuilding and Life Skills Training Centre)
A global brand entrusted us with a unique challenge: crafting an internal tool to share its brand story with every employee, from sales to product…
Standing For Love
In 2023, I built Standing for Love, a digital education and therapy program grounded in Internal Family Systems (IFS), somatic psychology, and trauma-informed methodology. The…
Deepening Program
In November 2022, I was approached by bodywork practitioners Sanna Björkebaum and Ola H. Ericsson with a vision for a 16-month deepening program that had…
Stance Lawfirm
Stance/Juristjouren is a Swedish law firm committed to clarity, integrity, and contemporary legal service. With a forward-leaning brand ethos, they approached me to create a…
Crowdpol: Tools for Changemakers
A project developing digital tools for global democratic participation through “friendly contracts” and gamified e-voting. The platform combines information architecture, motivational elements, gamification, and intuitive…
Brave People Workshops
Bravepeople offers workshops focused on self-leadership, communication, and personal effectiveness for individuals who actively want to pursue their goals and visions. As Workshop Leader, I…
STORM Watches
STORM London was founded in 1989 in London. The brand was born out of a desire to make watches that combine affordability with bold, fashion-forward…
Funka.nu
This project required both strategic thinking and technical expertise to develop a platform that was usable, accessible, and scalable over time. I developed visual guidelines,…