BTCX Bitcoin Forex
BTCX was one of Sweden’s pioneers in cryptocurrency trading, enabling transactions with Bitcoin and other digital currencies. As Art Director, I was responsible for the design of digital platforms, marketing campaigns, and various initiatives aimed at creating a cohesive brand experience across all touchpoints.
Task
I developed web interfaces, marketing materials, and interactive components that made cryptocurrency trading intuitive and visually engaging. My approach combined strategic design thinking with user-centered principles, ensuring that BTCX’s brand communicated credibility, innovation, and accessibility. The work contributed to establishing BTCX as a visually distinctive and trustworthy player in the emerging cryptocurrency market.

