Get In Touch
Stockholm, Sweden,
spokesperson@bravepeople.se
Ph: +46 7254043
Work Inquiries
spokesperson@bravepeople.se
Ph: +46 7254043

Brave People

It's Perception

Multidisciplinary Art Director, digital strategist, working with global brands  — Übermensch

Branding, concept development, teaching, and system architecture
Designer of illusions with pure structures, geometrical coherence, and high precision — Based in Sweden, active globally.

Great works

/ 1996 — 2026

Kyalami F1 Experiences

During the second half of 2024, I worked in Johannesburg developing F1-related experiences and media platforms in collaboration with South Africa’s leading Formula One commentator…

United Nations Global Family Day

This project required balancing universal visual communication with cultural sensitivity, as the materials were distributed internationally and used by governments, NGOs, and community organizations. I…

Stockholm Concert Hall

The Stockholm Concert Hall (Konserthuset Stockholm) is one of Sweden’s foremost venues for classical music. Located in the heart of the city, it serves as…

SEB Goodlife

The design work included typography, color systems, layout, and interactive components that clarified complex financial services. I developed a user-centered approach that combined exclusivity with…

Ericsson LME

During this period, I worked on several of Ericsson’s global community platforms, including Ericsson Zopps, Ericsson Career, and Ericsson InSide. My responsibilities included art direction,…

Nackademin: Digital Strategist Programme

At Nackademin, a vocational university with strong ties to the industry, I developed and taught two courses for the Digital Strategist Program: Digital Development and…

Integral African Conference @ Henley

The Integral African Conference held at Henley University Johannesberg, was described as “the first in Africa” dedicated to bringing together thinkers, practitioners and communities focused…

super.human.io

Superhuman.io is an objective measurement and habit-tracking app designed to optimize human potential across cognitive, physical, psychological, and psychosomatic dimensions. The platform provides users with…

10 Steps to Conquering the World

1 0  S T E P S  T O  C O N Q U E R I N G  T H E  W O R…

La Sprezzatura: The Renaissance Game of Self-Development

La Sprezzatura is a global digital publishing initiative that blends Renaissance principles of mastery with modern tools for personal development. As Art Director and Editor,…

Safello Bitcoin Forex

BTCX Bitcoin Forex

BTCX was one of Sweden’s pioneers in cryptocurrency trading, enabling transactions with Bitcoin and other digital currencies. As Art Director, I was responsible for the…

Richard Julin — Global Champagne Club

Flow Academy

In 2023, together with performance psychologist Niclas Janelöv, I developed Flow — Choose Your Emotion, a comprehensive training system based on research on flow states…

IRS: International Resource Services

International Resource Services (IRS) supports decision-makers by providing strategic information, contextual insight, and timely resources in an increasingly complex world. In today’s landscape—where intelligence, timing,…

REALISTIC (Rebuilding and Life Skills Training Centre)

A global brand entrusted us with a unique challenge: crafting an internal tool to share its brand story with every employee, from sales to product…

Stable Fortune — Stockholm, Sweden

A global brand entrusted us with a unique challenge: crafting an internal tool to share its brand story with every employee, from sales to product…

Standing For Love

In 2023, I built Standing for Love, a digital education and therapy program grounded in Internal Family Systems (IFS), somatic psychology, and trauma-informed methodology. The…

Deepening Program

In November 2022, I was approached by bodywork practitioners Sanna Björkebaum and Ola H. Ericsson with a vision for a 16-month deepening program that had…

Stance Lawfirm

Stance/Juristjouren is a Swedish law firm committed to clarity, integrity, and contemporary legal service. With a forward-leaning brand ethos, they approached me to create a…

Crowdpol: Tools for Changemakers

A project developing digital tools for global democratic participation through “friendly contracts” and gamified e-voting. The platform combines information architecture, motivational elements, gamification, and intuitive…

Brave Communication AD Firm

Brave People Workshops

Bravepeople offers workshops focused on self-leadership, communication, and personal effectiveness for individuals who actively want to pursue their goals and visions. As Workshop Leader, I…

STORM Watches

STORM London was founded in 1989 in London. The brand was born out of a desire to make watches that combine affordability with bold, fashion-forward…

Monster New Media Design

Light Years Integral Communications

During this period, I worked on several of Ericsson’s global community platforms, including Ericsson Zopps, Ericsson Career, and Ericsson InSide. My responsibilities covered art direction,…

Funka.nu

This project required both strategic thinking and technical expertise to develop a platform that was usable, accessible, and scalable over time. I developed visual guidelines,…

Market Makers Technology AB

Our philosophy is built on people who are addicted on creating, learning, and growing together, which allows us to discover better others miss.

Award-winning brand experiences & digital strategies for global icons such as Formula 1, United Nations & Ericsson LME

Create something with us that matters

Crafting an
UI that rocks.

Awards and publications

The digital world has been moving with a huge rhythm and it seems that’s not going to stop.

FWA,
Site of the Day

/00 – 1

June 25th, 2018.
Design and Interaction for The Wall

CSS Design
Awards

/00 – 4

August 25th, 2019.
Design and Interaction for The Amateus Co.

/00 – 5

September 28th, 2020.
Creating Original Products by Colin Lucido

Awwwards

/00 – 6

June 25th, 2018.
Site of the Day / ESPN Promo Campaign

Articles &
Publications

/00 – 9

September 28th, 2020
Creating UI/UX from Scratch

Collaborations

0
years driving
growth
0
projects brought
to the market

What it’s like
to collaborate

Recent posts

/ 1996 — 2026

Do you want your brand to have an illusion like this?

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August 4, 2024

Kyalami F1 Experiences

During the second half of 2024, I worked in Johannesburg developing F1-related experiences and media platforms in collaboration with South Africa’s leading Formula One…

  • Strategy

    Brand Strategy, UX Strategy

  • Design

    UI/UX Design, Art Direction

  • Client

    Kyalami F1 Experiences

View Project

United Nations Global Family Day

This project required balancing universal visual communication with cultural sensitivity, as the materials were distributed internationally and used by governments, NGOs, and community organizations.…

  • Strategy

    Brand Strategy, UX Strategy

  • Design

    UI/UX Design, Art Direction

  • Client

    United Nations Family Day

View Project

Stockholm Concert Hall

The Stockholm Concert Hall (Konserthuset Stockholm) is one of Sweden’s foremost venues for classical music. Located in the heart of the city, it serves…

  • Strategy

    Brand Strategy, UX Strategy

  • Design

    UI/UX Design, Art Direction

  • Client

    Stockholm Concert Hall

  • Location

    Stockholm, Sweden

View Project

SEB Goodlife

The design work included typography, color systems, layout, and interactive components that clarified complex financial services. I developed a user-centered approach that combined exclusivity…

  • Strategy

    Brand Strategy, UX Strategy

  • Design

    UI/UX Design, Art Direction

  • Client

    SEB Goodlife

  • Location:

    Stockholm, Sweden

View Project

Ericsson LME

During this period, I worked on several of Ericsson’s global community platforms, including Ericsson Zopps, Ericsson Career, and Ericsson InSide. My responsibilities included art…

  • Strategy

    Brand Strategy, UX Strategy

  • Design

    UI/UX Design, Art Direction

  • Client

    Ericsson LME

  • Location:

    Stockholm, Sweden

View Project

Nackademin: Digital Strategist Programme

At Nackademin, a vocational university with strong ties to the industry, I developed and taught two courses for the Digital Strategist Program: Digital Development…

  • Strategy

    Lectures, Workshops

  • Design

    140 H Lectures Google Slides PDF

  • Client

    Nackademin

  • Location:

    Stockholm, Karolinska Institutet

View Project

Integral African Conference @ Henley

The Integral African Conference held at Henley University Johannesberg, was described as “the first in Africa” dedicated to bringing together thinkers, practitioners and communities…

  • Strategy

    Design Sprints, Workshops

  • Design

    Product Design, Prototyping

  • Client

    The Integral African Conference

  • Location

    Johannesburg, South Africa

View Project

super.human.io

Superhuman.io is an objective measurement and habit-tracking app designed to optimize human potential across cognitive, physical, psychological, and psychosomatic dimensions. The platform provides users…

  • Strategy

    App Design, UX/UI, Digital Strategy, Habit Tracking, Integral Theory, Personal Development, Holistic Health

  • Design

    UI/UX Design, Art Direction

  • Client

    super.human.io

  • Location:

    Johannesburg, South Africa

View Project

10 Steps to Conquering the World

1 0  S T E P S  T O  C O N Q U E R I N G  T H E  W O…

  • Strategy

    Creative Writing, Academic Writing, Scientific Writing

  • Design

    Art Direction, Illustration, Logotypes

  • Client

    Greater Play Books

  • Location:

    Sweden, South Africa, Barcelona

View Project

La Sprezzatura: The Renaissance Game of Self-Development

La Sprezzatura is a global digital publishing initiative that blends Renaissance principles of mastery with modern tools for personal development. As Art Director and…

View Project

Safello Bitcoin Forex

View Project

BTCX Bitcoin Forex

BTCX was one of Sweden’s pioneers in cryptocurrency trading, enabling transactions with Bitcoin and other digital currencies. As Art Director, I was responsible for…

  • Strategy

    Brand Strategy, UX Strategy

  • Design

    UI/UX Design, Art Direction

  • Client

    BTCX

  • Location:

    Thailand, Sweden

View Project

Richard Julin — Global Champagne Club

View Project

Flow Academy

In 2023, together with performance psychologist Niclas Janelöv, I developed Flow — Choose Your Emotion, a comprehensive training system based on research on flow…

  • Strategy

    Brand Strategy, UX Strategy

  • Design

    UI/UX Design, Art Direction

  • Client

    Flow Academy

  • Location:

    Stockholm, Sweden

View Project
February 28, 2023

IRS: International Resource Services

International Resource Services (IRS) supports decision-makers by providing strategic information, contextual insight, and timely resources in an increasingly complex world. In today’s landscape—where intelligence,…

  • Strategy

    Brand Strategy, UX Strategy

  • Design

    UI/UX Design, Art Direction, Logo, Business Cards

  • Client

    IRS: International Resource Services

  • Locations

    Schweiz, Stockholm, Sweden

View Project
June 9, 2025

REALISTIC (Rebuilding and Life Skills Training Centre)

A global brand entrusted us with a unique challenge: crafting an internal tool to share its brand story with every employee, from sales to…

  • Strategy

    Design Sprints, Workshops

  • Design

    Product Design, Prototyping

  • Production

    Design Sprints, Documentation

  • Platforms

    Desktop, iOS

View Project
June 9, 2025

Stable Fortune — Stockholm, Sweden

A global brand entrusted us with a unique challenge: crafting an internal tool to share its brand story with every employee, from sales to…

  • Strategy

    Design Sprints, Workshops

  • Design

    Product Design, Prototyping

  • Production

    Design Sprints, Documentation

  • Platforms

    Desktop, iOS

View Project

Standing For Love

In 2023, I built Standing for Love, a digital education and therapy program grounded in Internal Family Systems (IFS), somatic psychology, and trauma-informed methodology.…

  • Strategy

    Brand Strategy, UX Strategy

  • Design

    Design, Art Direction

  • Client

    Standing for Love

  • Location:

    Stockholm, Sweden

View Project
November 28, 2022

Deepening Program

In November 2022, I was approached by bodywork practitioners Sanna Björkebaum and Ola H. Ericsson with a vision for a 16-month deepening program that…

  • Strategy

    Brand Strategy, UX Strategy

  • Design

    UI/UX Design, Art Direction

  • Client

    Deepening Program

  • Location:

    Stockholm Sweden

View Project
February 2, 2020

Stance Lawfirm

Stance/Juristjouren is a Swedish law firm committed to clarity, integrity, and contemporary legal service. With a forward-leaning brand ethos, they approached me to create…

  • Strategy

    Brand Strategy, UX Strategy

  • Design

    UI/UX Design, Art Direction

  • Client

    Stance Lawfirm

  • Location

    Stockholm, Sweden

View Project

Crowdpol: Tools for Changemakers

A project developing digital tools for global democratic participation through “friendly contracts” and gamified e-voting. The platform combines information architecture, motivational elements, gamification, and…

  • Strategy

    Brand Strategy, UX Strategy

  • Design

    UI/UX Design, Art Direction

  • Client

    Crowdpol Ecosystem

  • Location:

    Cape Town, South Africa

View Project

Brave Communication AD Firm

View Project

Brave People Workshops

Bravepeople offers workshops focused on self-leadership, communication, and personal effectiveness for individuals who actively want to pursue their goals and visions. As Workshop Leader,…

  • Strategy

    Teaching

  • Design

    Integral Psychograph

  • Client

    Brave People Workshops

  • Location:

    Stockholm Sweden, Cape Town South Africa

View Project
December 12, 2025

STORM Watches

STORM London was founded in 1989 in London. The brand was born out of a desire to make watches that combine affordability with bold,…

  • Strategy

    Brand Strategy, UX Strategy

  • Design

    UI/UX Design, Art Direction

  • Client

    Storm Watches

  • Location

    Stockholm, Sweden

View Project

Monster New Media Design

View Project

Light Years Integral Communications

During this period, I worked on several of Ericsson’s global community platforms, including Ericsson Zopps, Ericsson Career, and Ericsson InSide. My responsibilities covered art…

  • Strategy

    Brand Strategy, UX Strategy

  • Design

    UI/UX Design, Art Direction

  • Client

    Light Years Integral Communications

  • Location:

    Stockholm Sweden

View Project

Funka.nu

This project required both strategic thinking and technical expertise to develop a platform that was usable, accessible, and scalable over time. I developed visual…

  • Strategy

    Brand Strategy, UX Strategy

  • Design

    UI/UX Design, Art Direction, Illustration

  • Client

    Funka.com

  • Location:

    Stockholm, Sweden

View Project

Market Makers Technology AB

View Project