Deepening Program
In November 2022, I was approached by bodywork practitioners Sanna Björkebaum and Ola H. Ericsson with a vision for a 16-month deepening program that had not yet been fully articulated. The result was that the program generated over SEK 1.2 million in sales within just over a month. The collaboration was marked by deep attentiveness, creative resonance, and a shared sense of purpose.
Task
My assignment was to clarify the concept, write the script for the launch film, craft concise and impactful web copy, and design a high-converting landing page for the program (SEK 56,500).

