SEB Goodlife
The design work included typography, color systems, layout, and interactive components that clarified complex financial services. I developed a user-centered approach that combined exclusivity with clarity and transparency, enabling clients to interact with their capital and investments in an intuitive and trustworthy way. The final delivery strengthened the SEB Goodlife brand and enhanced clients’ overall experience of the bank’s services.
Task
I was responsible for the graphic design and user interface of SEB Goodlife, SEB’s service for private banking clients. The project involved presenting investment advisory services, wealth management, and philanthropic initiatives, with the goal of creating an experience that was visually exclusive yet highly functional.

